About BJ Krol

As the founder and principal consultant of Brightmore Management Group, BJ Krol advises builders and developers on creating successful properties utilizing manufactured homes. He consults with clients on home design and merchandising strategies, recruitment and training, sales operation management and marketing communications.

While National Sales Director for Inspire Communities, BJ Krol had responsibility for home sales and leasing operations across Inspire owned and managed properties including new resident acquisition, training and coaching of sales personnel, and product development and merchandising.

Mr. Krol joined Inspire Communities at its inception in 2013 with the acquisition of Bertakis Communities, a regional operator of manufactured home communities in Michigan and Texas where he was Vice President of Sales.

Prior to joining Bertakis Communities in 2007, Mr. Krol was a sought-after presenter and consultant in the manufactured housing industry. Through his company, Brightmore Management Group, Mr. Krol coached retailers and Community Owners on how to improve their sales with home selections that would make their efforts successful. His clients have included some of the industry’s leading manufacturers of factory-built housing, as well as the largest land developers and manufactured home community owners in the United States.

Mr. Krol’s career in the housing industry began in 1978, as a part-time salesperson with Suburban Home Sales Inc., an award-winning retailer of manufactured housing based in Michigan. He rose to the position of Vice President of Sales and Marketing, where he was instrumental in the success of a multi-state sales operation consisting of communities, subdivisions and sales centers for Suburban Homes, its affiliate companies and successors for more than 25 years. In 1999, Suburban Homes became a subsidiary of Oakwood Homes Corporation, a publicly-held, vertically-integrated manufacturing and retail sales organization.

Throughout his career, Mr. Krol has been instrumental in the success of numerous award-winning projects and sales operations throughout the United States. His accolades include multiple Retailer of the Year and Community the Year awards at the regional and national levels.